OUTCOMES
Engineering intelligence for business results
Measure outcomes, not activity.
Keypup connects the work in your Git and project tools to the initiatives and goals it serves. See what engineering delivers for the business, the effort behind each initiative, and where your capacity really goes. Just ask, in plain English.
Activity metrics don't answer the board's questions.
Commit counts and story points tell you that people are busy. They don't tell you whether engineering is delivering the strategy, with what effort, and with what result. Keypup is built to answer the second set of questions.
What activity metrics sayWhat leaders need to know
1,240 commitsthis quarterSo what?
InvestmentWhere did our capacity go?
31% of merged work went to the new checkout
148 pull requestsmergedSo what?
DeliveryWill we ship what we committed?
The checkout initiative is 82% done, due 14 November
86 story pointsper sprintSo what?
Speed & qualityAre we getting faster, safely?
Lead time is down 18% with no rise in change failures
412 Copilot suggestionsaccepted this weekSo what?
AI ROIIs AI adoption paying off?
74% of developers now use Copilot, while cycle time fell 12%
Illustrative figures
What you can measure
Six questions every leader asks. Answered with your data.
Keypup turns raw engineering activity into the indicators that connect delivery to business results.
INVESTMENT
Where does our engineering capacity actually go?
See the share of delivered work going to roadmap features, bugs, maintenance and unplanned work, by product, team or initiative, based on your own issue types and labels. Rebalance before the quarter is lost.
Investment mix
Planned vs unplanned work
Effort by product
STRATEGY
Are we delivering the initiatives we committed to?
Pull requests are linked to the issues they resolve, and issues to their epic, along with your own Jira fields such as goals and target dates. Track progress and due dates per initiative, not per ticket.
Initiative progress
Sprint commitment vs completion
Due date slippage
EFFORT
What does each initiative really take?
Roll up the time spent and logged on the work behind each epic or initiative, and compare it with the original estimates. Where teams log time, a custom formula with your own rates turns hours into cost.
Effort per initiative
Estimate vs actual
Effort spent on bugs
SPEED
How fast do ideas reach customers?
Track DORA metrics and lead time from the first commit to release, or from the moment work starts using issue status changes, and see whether delivery is becoming faster over time.
Lead time for changes
Deployment frequency
Cycle time trend
QUALITY
Is quality protecting our customers and revenue?
Follow change failure rate, time to restore service and bug inflow versus resolution, per product, using your own definition of a failure. Know whether speed is being bought at the expense of reliability.
Change failure rate
Time to restore
Bugs opened vs resolved
AI ROI
Is our AI investment paying off?
Put the adoption and usage of AI coding assistants such as GitHub Copilot right next to throughput, cycle time and quality. Judge the return on AI licences with delivery data, not anecdotes.
Active AI users
Suggestion acceptance
AI next to delivery trends
How it works
From engineering signal to business result.
Correlating engineering and business performance starts with context. Keypup links code to the issues, epics and initiatives it serves, so the numbers mean something outside engineering.
01
Connect
Every tool, one model
GitHub, GitLab, Bitbucket, Azure DevOps, Jira, ClickUp, Trello and Copilot, unified into a single data model with unlimited history.
02
Contextualise
Work mapped to the business
Pull requests are linked to the issues they resolve, and issues to their epics. Your products, work types, goals and custom fields become dimensions you can report on.
03
Measure
Outcomes, not activity
Investment mix, delivery against commitments, effort, speed, quality and AI adoption, defined your way with templates or custom formulas.
04
Act
Decisions that stick
The AI Agent diagnoses what is holding outcomes back, recommends actions and builds the dashboard that tracks whether they worked.
AI Agent
Ask the business question. Get the engineering answer.
No query language and no dashboard building. Ask Keypup's AI Agent what you would ask your VP of Engineering. It understands your setup, down to your custom Jira fields, explains the result, diagnoses what is holding it back and proposes actions, then tracks whether they worked.
The same answers are available in Claude, ChatGPT, Cursor and any assistant that supports the Keypup MCP server.
How much of our Q3 delivery went to the new checkout, and how close is it to done?
Keypup AI Agent
The new checkout initiative accounts for 31% of merged work in Q3: 148 pull requests across 3 teams.
Progress82%
Due date14 Nov
Unplanned work+9 pts
Recommendation: payment-gateway reviews wait 2.4 days on average. Adding a second reviewer would shorten the path to the due date. Shall I build a dashboard to track it?
Illustrative conversation
One source of truth
The same data, at every altitude.
Executives, engineering leaders and teams look at the same unified data, each at the level of detail they need. No more reconciling spreadsheets before the board meeting.
Executives & Finance
Engineering as an investment
Investment mix by product and initiative
Effort per initiative, and cost where time is logged
Unlimitedhistorical data, so trends start on day one
ISO 27001 & SOC 2 Type IIindependently certified security
Minutesto connect your tools and see your first dashboards
Trusted by Engineering Leaders
See why modern development teams rely on Keypup to ship faster.
"Keypup allowed us to extract a lot of information from Github that
would not be easily accessible otherwise. The support has been great,
and the ability to get on a call and go through dashboards I've built
has been very helpful in unlocking new possibilities to use the
product. We now see what our engagement looks like between members and
non-members, allowing us to better understand and interact with our
community."
"We increased our YoY productivity by 45% and Keypup helped us
identify our pain points and change the game faster. Their support is
the best – they helped us understand which metrics would suit our
needs, built dashboards for us, and explained them in detail to us.
With Keypup I can now say that we really manage our Engineering
teams."
"I was genuinely impressed with Keypup, not only because of the ease
and speed of integration with our tools but also because it provided
immediate access to DORA and other key customizable metrics. The
standout was the customer support — they swiftly provided a
personalized dashboard that enabled me to comprehend and compute
real-time metrics with remarkable ease."
"Keypup is a highly useful and practical platform, boasting
user-friendly features and lightning-fast report generation.
The service provided by customer support was excellent, showcasing
their dedication to customer satisfaction. We are delighted to be part
of the Keypup community."
Show the business what engineering delivers.
See your investment mix, initiative progress and delivery speed on your own data.